Engineering the Future of Software
16–18 October 2017: Conference & Tutorials
18–19 October 2017: Training
London, UK

How to break the rules

Dan North (Dan North & Associates Ltd)
9:5010:10 Tuesday, 17 October 2017
Location: King's Suite - Balmoral
Average rating: ****.
(4.92, 40 ratings)

We invest so much in technology, so why do we seem to get so little benefit in return? We introduce new processes, tools, and methods, but when you stand back and squint, the organization still looks just the same.

Is technology overhyped and oversold, as many would have us believe, or are we doing something that means we lose out on all those promised benefits? Societies work because we follow the rules, but what if those same rules are holding us back?

The problem may be because we are failing to change our habits. Dan North introduces some uncomfortable truths from Eliyahu Goldratt, author of The Goal, a cornerstone of modern management theory, that help us recognize and challenge this behavior and unlock the true value from our technology.

Dan North

Dan North & Associates Ltd

Dan North uses his deep technical and organizational knowledge to help senior executives and their product teams deliver quickly and successfully. Dan draws on his more than 25 years of experience in IT to find simple, pragmatic solutions to business and technical problems, often using Lean and Agile techniques. Dan is the originator of behavior-driven development (BDD) and deliberate discovery. A frequent keynote speaker at technology conferences worldwide, Dan has published feature articles in numerous software and business publications and contributed to The RSpec Book: Behaviour Driven Development with RSpec, Cucumber, and Friends and 97 Things Every Programmer Should Know: Collective Wisdom from the Experts. He occasionally blogs.

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