Engineering the Future of Software
29–31 Oct 2018: Tutorials & Conference
31 Oct–1 Nov 2018: Training
London, UK

Seven years of DDD: Tackling complexity in large-scale marketing systems

Vladik Khononov (Invesus Group)
13:1514:05 Tuesday, 30 October 2018
Application architecture
Location: Park Suite (St. James / Regents)
Secondary topics:  Best Practice, Case Study
Average rating: ****.
(4.00, 2 ratings)

Who is this presentation for?

  • Senior software engineers and software and solution architects

Prerequisite knowledge

  • A basic understanding of domain-driven design

What you'll learn

  • Learn how to apply the core principles, practices, and patterns of domain-driven design in real-world projects


It turns out that domain-driven design works for more than just cargo shipping. Vladik Khononov shares his experience using the domain-driven design methodology at Plexop, a large-scale marketing system that spans over a dozen of different business domains, from the management of advertising spaces to sales agents’ commissions. Vladik and his team had very limited resources and a very short time to market to implement Plexop. He explains how DDD allowed them to manage complexities, discusses different strategies for defining context boundaries, and of course, details the lessons that they learned the hard way.

Photo of Vladik Khononov

Vladik Khononov

Invesus Group

Vladik Khononov is a software developer with nearly 20 years of industry experience, in roles ranging from software engineer to chief architect at companies large and small. Vladik is also a frequent public speaker and blogger and regularly speaks and writes on topics such as microservices, domain-driven design, and more. Alongside his media work, Vladik maintains a keen professional interest in distributed systems and software architecture in general.
 When away from work, Vladik reads lots of books, runs, and helps troubled animals.