Engineering the Future of Software
29–31 Oct 2018: Tutorials & Conference
31 Oct–1 Nov 2018: Training
London, UK

Seven years of DDD: Tackling complexity in large-scale marketing systems

Vladik Khononov (Invesus Group)
13:1514:05 Tuesday, 30 October 2018
Application architecture
Location: Park Suite (St. James / Regents)
Secondary topics:  Best Practice, Case Study
Average rating: ****.
(4.58, 12 ratings)

Who is this presentation for?

  • Senior software engineers and software and solution architects

Prerequisite knowledge

  • A basic understanding of domain-driven design

What you'll learn

  • Learn how to apply the core principles, practices, and patterns of domain-driven design in real-world projects


It turns out that domain-driven design works for more than just cargo shipping. Vladik Khononov shares his experience using the domain-driven design methodology at Plexop, a large-scale marketing system that spans over a dozen of different business domains, from the management of advertising spaces to sales agents’ commissions. Vladik and his team had very limited resources and a very short time to market to implement Plexop. He explains how DDD allowed them to manage complexities, discusses different strategies for defining context boundaries, and of course, details the lessons that they learned the hard way.

Photo of Vladik Khononov

Vladik Khononov

Invesus Group

Vladik Khononov is chief architect at Naxex. Vladik has nearly 20 years of industry experience at companies large and small in roles ranging from software engineer to chief architect. He maintains an active media career as public speaker and blogger on topics such as microservices and domain-driven design. He also has a keen professional interest in distributed systems, software architecture, and software design in general. In his spare time, Vladik reads lots of books, flies RC aircrafts, helps animals in trouble, and co-organizes the TLV Software Architecture and Domain-Driven Design Israel meetups.