Engineering the Future of Software
16–18 October 2017: Conference & Tutorials
18–19 October 2017: Training
London, UK

Dan North
Principal, Dan North & Associates Ltd


Dan North uses his deep technical and organizational knowledge to help senior executives and their product teams deliver quickly and successfully. Dan draws on his more than 25 years of experience in IT to find simple, pragmatic solutions to business and technical problems, often using Lean and Agile techniques. Dan is the originator of behavior-driven development (BDD) and deliberate discovery. A frequent keynote speaker at technology conferences worldwide, Dan has published feature articles in numerous software and business publications and contributed to The RSpec Book: Behaviour Driven Development with RSpec, Cucumber, and Friends and 97 Things Every Programmer Should Know: Collective Wisdom from the Experts. He occasionally blogs.


9:5010:10 Tuesday, 17 October 2017
Location: King's Suite - Balmoral
Dan North (Dan North & Associates Ltd)
Average rating: ****.
(4.92, 40 ratings)
Societies work because we follow the rules, but what if those same rules are holding us back? The problem may be because we are failing to change our habits. Dan North introduces some uncomfortable truths from Eliyahu Goldratt, author of The Goal, a cornerstone of modern management theory, that help us recognize and challenge this behavior and unlock the true value from our technology. Read more.