All Software Architecture, All the Time
June 10-13, 2019
San Jose, CA
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Don't make them guess: How to improve your architectural visualizations

3:00pm–3:45pm Wednesday, June 12, 2019
Secondary topics:  Best Practice, Overview
Average rating: ****.
(4.00, 10 ratings)

Who is this presentation for?

  • IT architects



Prerequisite knowledge

  • Some experience (and possible frustration) in trying to communicate architecture to nonpeers

What you'll learn

  • Gain inspiration to improve your architecture descriptions, especially when communicating to non-IT stakeholders


Describing software or IT architectures and effectively communicating about architecture to (business) stakeholders is a relevant and important skill for all architects. Many architects can advance in that skill, since communicating (about) architecture is hard, especially to nontechnical stakeholders.

Jochem Schulenklopper dives into theory, practice, and examples; he presents relevant theories, techniques, and examples of creating architecture visualizations that are attractive, informative, and easier to understand for nontechnical audiences. Visual communication (on architecture) has many facets to look at and can take many forms. Jochem touches upon theory, examples (and some not-so-great examples), and practical advice on each of those facets: basic visual attributes, composition/layout, color, text, graphs, sketches, icons, images and pictures, and storytelling.

Photo of Jochem Schulenklopper

Jochem Schulenklopper


Jochem Schulenklopper is a Netherlands-based IT architect at Xebia, an international IT consultancy company.