User experience is often a forgotten piece in the broader information security puzzle. Security is difficult, especially for the average user, and many believe it’s already baked into the day-to-day software products they use, which isn’t always the case. Sadly, many products either ignore security measures or the measures that exist trade a good user experience for an added layer of security.
A wise security practitioner once said, “If people find it more annoying to use your measures than not to, they’ll do their best to avoid it, which defeats the point of having it.” Translated, this means bad UX makes users bypass security, introducing greater risk to themselves and the organization. But it doesn’t have to be this way. Security and UX can coincide happily together with just a small shift in thinking.
Gwen Betts explains how a design-driven approach to security products and measures can drive greater adoption and acceptance.
Gwen Betts is director of customer experience at Komand, where she oversees both product design and marketing to achieve a compelling user experience across the brand. Gwen values the role of UX in security measures and adoption and is working to bridge the gap between UX and security products. A results-driven, user-centric designer focused on the end-to-end holistic picture, Gwen has held design and creative management positions in agencies and startups, and her work has contributed to revenue and company growth. She is spirited about building brands and making them successful, particularly with regard to experience design, products, marketing, and services.
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