October 30–31, 2016: Training
October 31–November 2, 2016: Tutorials & Conference
New York, NY

Office Hour with Audrey Crane and Scott Cronin

Audrey Crane (DesignMap), Scott Cronin (DesignMap)
3:20pm–3:50pm Tuesday, 11/01/2016
Location: Table 4 in 3rd Floor Promenade

In this office hour, Audrey and Scott will discuss the following:

  • How everyone can (and should) talk to end-users
  • How design can impact a company’s bottom line
  • What you can demand of your vendors UI, and why
Photo of Audrey Crane

Audrey Crane


Audrey Crane is a partner at DesignMap, where she designs web and mobile apps for clients like Docker, eBay, and Salesforce. Audrey started in high tech 18 years ago as an executive producer at Netscape, where she managed high-profile products such as Net Search and Netscape’s advertising program. Previously, she worked at Dubberly Design Office with clients like Sun, Palm, Stanford, Revolution Health, and Opsware and served as the vice president of design at the Magellan Network, where her team won NNG’s Top 10 Best UI Awards. Audrey studied mathematics, English, and theater during her undergraduate work and studied design at UC Berkeley and California College of Arts (CCA). She tweets at @audcrane.

Photo of Scott Cronin

Scott Cronin


Scott Cronin is a senior researcher at DesignMap, where he designs web and mobile apps for clients like Docker, eBay, and Salesforce. Seven years into a counseling career, Scott decided to transition to working in technology. His experience includes benchmark usability, rapid iterative testing, CRM, and mobile research, as well as design for CRM and mobile at SAP. Previously, he worked for design agencies in both research and design.