Building Bulletproof Views

The Rails View layer is the Wild West. Bad mustaches, crazy fights
over simple things, and complete and utter confusion abound. When do
we use a helper or a presenter? How do we keep logic and markup
separate? What’s this here new fangled boilerplate and HTML5/CSS3
thing?

Well, friend, good news. We’re here to show you the ropes so you can
clean up this town and put your Rails apps on the path to prosperity.

Some highlights:

• Run off those varmits from DIV ville; they’ve been messin’ up the place.
• Learn how to aim for clarity— not cleverness —in your helpers,
  and when to holster your markup generation gun… so you don’t shoot
  yourself in the foot.
• Get in the saddle with the newest web standards; learn how HTML5,
  CSS3, and related tools are more than just fancy novelties from the
  big city, but tools for real hardworking folk.
• It’s time to deputize. Learn how to get a whole posse of developers
  and designers in on the action, and how to keep the peace.
• Ride the range with Rails 3, then rustle up some up-to-date patterns
  and best practices before you ride off into the sunset.

Bonus: Up to three hours of an extended Wild West metaphor, to include
plenty of painful and unnecessary John Wayne, Tombstone, and Bonanza
references.

About the presenters:

John Athayde is a UI/UX/Design type who comes from an architecture (of
the building variety) background. He’s been in the Rails community
since 2006 and has broad experience in e-commerce and running creative
teams. He currently is the UI/UX/Design and Product Manager at
InfoEther, Inc.

Bruce Williams is a longtime speaker, trainer, designer, and book
contributor in the Ruby and Rails community and has experience in
everything from low-level data processing backends to front-end user
interaction. He is senior developer and systems designs consultant at
InfoEther, Inc.

When not giving talks on the subject, John and Bruce are busy writing
a book focused on Rails view techniques, available soon from the
Pragmatic Bookshelf. No word yet on whether the cover art will include
spurs.