Greg Borenstein

Greg Borenstein
Founder, (


Greg Borenstein works at StepChange Group, a social media and social application development firm in Portland, Oregon. He is the author of a number of RubyGems, including a Ruby wrapping of the Amazon Thumbnail API ( and RAD (, a framework for programming the Arduino open source physical computing platform in Ruby. In his spare time, Greg plays indie rock and organizes PDX Pop Now!, a free all-ages Portland music festival and non-profit organization. Ruby was the first programming language he ever learned.


Location: Ballroom A Level:
Greg Borenstein ( (
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Facebook offers a seductive platform for accessing the most intimate social data of 150 million users. Up close, though, this beauty is horribly marred by some disgusting boils: proprietary markup, a disregard for standards, shifting APIs, and an insane dev environment. I'll present strategies for Facebook integration without causing your app, your process, or yourself any unsightly scarring. Read more.
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