John Straw

John Straw
Chief Software Architect, YELLOWPAGES.COM


John Straw led the development team which pulled off the YELLOWPAGES.COM Big Rewrite.


Location: Portland Ballroom 253 Level: Intermediate
Average rating: ****.
(4.17, 23 ratings)
YELLOWPAGES.COM is the 33rd-largest website in the U.S., handling millions of searches per day. In four months, four developers turned 125,000 lines of Java into 14,000 lines of Ruby and successfully launched a redesigned site. This session discusses the entire process, starting with project management and ending with the technical details of breakneck scaling. Read more.
News and Coverage
co-presented by Ruby Central, Inc. O'Reilly
  • Engine Yard
  • Sun Microsystems
  • FiveRuns
  • GotThingsDone
  • Heroku
  • ThoughtWorks
  • Atlantic Dominion Solutions
  • Blue Box Group
  • CodeGear
  • E-xact
  • ELC Technologies
  • EnterpriseDB
  • GemStone Systems
  • Intridea
  • Morph Labs
  • RightScale
  • TechRepublic

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at RailsConf, contact Yvonne Romaine.

Download the RailsConf Sponsor/Exhibitor Prospectus

Media and Promotional Opportunities

Download the Media & Promotional Partner Brochure (PDF) for more information on trade opportunities with O'Reilly conferences, or contact mediapartners@

Program Ideas

Post your suggestions for speakers, topics, and activities on the RailsConf wiki or send an email to

Press and Media

For media-related inquiries, contact

Contact Us

View a complete list of RailsConf 2008 contacts.