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Eric Butler

Eric Butler
Sr. Director, Products, Cedexis


Eric leads the Technology team at Webtrends, chartered with creating creative disruptive solutions in the analytics and optimization space. His team is responsible for the newly introduced Webtrends Streams product, among other patent-pending technologies recently released by Webtrends.

Eric has held technology leadership positions at Webtrends, Jive Software and Intel in his career. He is a runner, follows his kids around playing soccer, and lives in Portland with his family.


Computational Thinking
Portland 255
Ethan Dereszynski (Webtrends), Eric Butler (Cedexis)
Average rating: ***..
(3.40, 5 ratings)
Visitors to an online store rarely make their intention explicit. A valuable goal in digital marketing is to infer this intention so to influence the visitor's behavior in-situ. We describe a data-driven approach to identifying and predicting online user behavior. The talk focuses on the construction of real-time machine learning tools for inference to sites with thousands of concurrent visitors. Read more.