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From Madison Avenue to git Checkout -- A Journey

Elaine Marino (LadyCoder Productions), Jessica Goulding (Self-Employed)
Community | Education
Average rating: ***..
(3.00, 2 ratings)

In 2012 I decided to learn to code after being a marketing professional in New York and Los Angeles for 13 years. When I went on this journey I had no idea that the most difficult part of the journey would be overcoming “imposter syndrome,” not learning how to code.

This talk is going to provide insight into what’s it’s like to view Software Development as an outsider, who happens to be an experienced successful professional. I will also tackle the issues that are implicit with imposter syndrome, such as how to grow developers, how to grow diversity, fixing broken hiring practices, and what it’s like to be afraid of open source.

People will walk away with a 3-tiered approach for how to fix the underlying causes of imposter syndrome and frankly, do away with this silly syndrome once and for all.

Photo of Elaine Marino

Elaine Marino

LadyCoder Productions

Elaine Marino is a Ruby on Rails coder, marketer and entrepreneur with a 13-year background in strategic marketing and brand-building for Fortune 500 companies. Her ability to communicate effectively, manage large-scale projects, build brands and communities as well as web applications, puts her in a unique position within the software sector. There is a sweet-spot where technology enhances the lives of people and communities — that is where she thrives.

She founded LadyCoders Boulder, a 2 day career career conference for 60 women software engineers, hosted at Google Boulder. LadyCoders Boulder provides tangible, real-world advice to women engineers to advance their careers.

Photo of Jessica Goulding

Jessica Goulding


Jessica spent 8 years in marketing, becoming an expert in SEO and Social Media, when a passion sparked for web development. Her interest began while doing marketing and customizing Wordpress themes to help small business clientele build websites. After two years, she decided to dive right into being a full-time developer and in the summer of 2012 I taught myself Ruby on Rails and advanced HTML and CSS. She has since worked with everything from the command line, git, bootstrap integration, heroku, amazon web services, pivotal tracker, postgres and mysql database setup.

A forever student, after entering the world of development she gained a passion for attending developer conferences and leaving more inspired and knowledgable. Currently she is attending Turing.IO, a software development school based in Denver, Colorado.