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Schemas for the Real World

Carina C. Zona (@CallbackWomen)
Databases & Datastores
Portland 256
Average rating: *....
(1.50, 4 ratings)

Social app development challenges us to code for users’ personal world. Users are giving push-back to ill-fitted assumptions about their own identity — name, gender, sexual orientation, important relationships, and many other attributes that are individually meaningful.

How can we balance users’ realities with an app’s business requirements?

Facebook, Google+, and others are struggling with these questions. Resilient approaches arise from an app’s own foundation. Discover how our earliest choices influence codebase, UX, and development itself. Learn how we can use that knowledge to both inspire the people who use our apps, and to generate the data that we need as developers.

Photo of Carina C. Zona

Carina C. Zona


Carina C. Zona is a developer and advocate. Her day job is as the community manager for open source software ZeroVM. She has also been a teacher & organizer for many tech women’s organizations. Carina is the founder of @CallbackWomen, an initiative to connect first-time speakers with conferences. She is also a certified sex educator. In her spare time, she engineers baked goods. Using git. Because she loves versioning that much.

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George Schneeloch
07/24/2014 1:24pm PDT

I generally agreed with the idea that there are unintended consequences with requiring users to distill complicated topics like gender and religion into multiple choice, but this focused on the morality of these UX decisions while glossing over the business reasons for making those decisions. I feel that it would have been a better talk if it focused more on the costs of restrictive UX from a technical or business point of view. The places where the presenter did this were the most convincing, I think.

This talk was very much about UX and should not have been categorized as ‘Databases & Datastores’. I’m betting that’s why most people rated this badly.