WordPress.com and the Future of Work

Scott Berkun (Berkun Media, Inc.)
Tools and Techniques
Location: E146 Level: Novice
Average rating: ****.
(4.00, 6 ratings)

WordPress.com is one of the largest 100% distributed companies in the
world, where each of the 140 employees, from programmers to designers,
works from home. Berkun, a former team lead at WordPress.com, will teach
how to lead and manage a distributed team, how to use searchable, public
blogs to replace many of the annoyances of email, and how to use
continuous deployment to design and ship great ideas every day.

The company was founded on many of the same open source principles of WordPress itself, including a dependence on online tools for all work: every employee at the company can work from anywhere they wish on the planet. Instead of email, blogs, skype and IRC make up 80% of all internal communication.

How can a team distributed in space and time be effective? What is the role of a lead in a culture that insists on autonomy? What lessons can leaders of any software project learn from how WordPress.com works? I’ll answer these questions and more.

Photo of Scott Berkun

Scott Berkun

Berkun Media, Inc.

Scott Berkun is the best-selling author of Making Things Happen, The Myths of Innovation, Confessions of a Public Speaker, and Mindfire: Big Ideas for Curious Minds. He worked at Microsoft from 1994 to 2003 on Internet Explorer 1.0 to 5.0, Windows and MSN, and as team lead at WordPress.com from 2010 to 2012. He now works full time as an author and speaker. His work has appeared in the New York Times, Washington Post, The Wall Street Journal, Wired Magazine, Forbes, The Economist and other media. He has contributed to Harvard Business and BusinessWeek, and appears frequently on CNBC, MSNBC, CNN and NPR for his expertise on various subjects. He runs a popular blog at www.scottberkun.com and tweets at @berkun


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