User experience conference sessions

10:00am–10:40am Friday, 07/20/2012
Within 10 years 90% of people will use a smartphone, tablet, or other non-traditional device as their primary computing interface. But what about the other 10%: the professionals who need devices with both power *and* usability? In this session we will explore the the future of desktop apps as they compete with mobile and web based applications and look at new tools & toolkits to build them.
9:00am–12:30pm Monday, 07/16/2012
Presentation: external link
The future of design is everywhere a user touches our product or service—digital or physical. Web and other digital practitioners must move beyond the screen to designing a holistic customer experience that is seamless across channels and devices. In this interactive workshop, Samantha will provide specific tools for designing for a full experience lifecycle across all channels and touchpoints.
10:40am–11:20am Wednesday, 07/18/2012
Design is often perceived as “making things user-friendly.” To combat that oversimplification, designers shroud their work in specialized tools & jargon. This gives designers a false sense of value & control over their work. In actuality, this drives divisions between designers & their teams. By open sourcing design process via transparency, the true value of Design and designers becomes clear.
10:40am–11:20am Thursday, 07/19/2012
This session will explore how storytelling techniques reflect core design approaches. From folklore to modern cinema, the way in which we tell good stories may help guide the way in which we design good user experience.


For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at (707) 827-7065 or

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