Behavioral economics conference sessions

11:30am–12:10pm Wednesday, 07/18/2012
I run the public running behaviour change site The idea is simple. You set a distance goal each week. You track that goal with RunKeeper. If you meet your goal, nothing happens and you keep your money. If you fail your goal, we automatically charge your Paypal account, sending money to charity. During this talk we will release and demo Open Source code that does the same thing!


For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at (707) 827-7065 or

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