Shane Curcuru

Shane Curcuru
VP, Brand Management, The Apache Software Foundation

Website | @shanecurcuru

Briefly, Shane is: a father and husband, a friend, a geek, a Member of the ASF, a baker, an ex-Loti and current IBM’er, a BMW driver, a punny guy, a gamer, and lifelong resident within the 495 belt. Oh, and we have cats.

Shane volunteers and serves on the Board of Directors of the Apache Software Foundation, where he has also been appointed VP of Brand Management, setting policy for trademarks and branding across all Apache projects.

During the day, Shane works at IBM as an Application Architect, consulting with HR teams on improving business processes with intelligent automation.


Location: E145 Level: Intermediate
Shane Curcuru (The Apache Software Foundation)
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What is the single most valuable part of an open source project? Its brand. When everyone can fork your code on their own, a project's brand is the most important thing to understand and maintain for the benefit of the project's core technical community. Learn how communities can intelligently manage their reputation, and companies can respectfully use the brand. Read more.


For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at (707) 827-7065 or

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