Designing effective visualisations: matching data problems to our perceptual strengths

Location: D137 Level: Novice
Average rating: ****.
(4.00, 21 ratings)

To design and critique visualisations you need to know a little bit
about how the brain works. This talk will give you the basics of
perception as it applies to visualisation.

I’ll cover four main principles:

  • Match perceptual and data topology
  • Make important comparisons easy
  • Visual connections should reflect real connections
  • Beware of animation!

Each topic will be illustrated with real examples from around the web, and you’ll be able to put the principles to work right away in your own visualisations.

I’ll also show some optical illusions, cases where our visual system fails us, and show how some common visualisation techniques can be extremely misleading.

Photo of Hadley Wickham

Hadley Wickham

Rice University / RStudio

Hadley Wickham is an Assistant Professor and the Dobelman Family Junior Chair in Statistics at Rice University. He is an active member of the R community, has written and contributed to over 30 R packages, and won the John Chambers Award for Statistical Computing for his work developing tools for data reshaping and visualisation. His research focusses on how to make data analysis better, faster and easier, with a particular emphasis on the use of visualisation to better understand data and models.


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