Whiskey, Tango, Foxtrot: Understanding API Activity

Clay Loveless (Mashery)
Products & Services
Location: E142
Tags: api
Presentation: external link
Average rating: ****.
(4.20, 5 ratings)

Organizations who are paying attention already know they need to have an open web API, and many already have under development or in the wild.

Make sure you haven’t been caught by the pitfalls of many early API releases. API usage patterns are just similar enough to website traffic for many teams to be lulled into thinking they already have the expertise they need to keep their API running smoothly. However, an open web API that developers rely on to provide services of their own is an entirely different animal.

Do you know:

  • How should you test an API?
  • What should you consider when (re-)designing a web API?
  • If you build it, developers will come?
  • How you should fail, and when you should scale?

Plus, hear stories from the trenches about how some big APIs struggled to get there, and how to avoid mistakes they made along the way.

About Mashery
Mashery’s API management and strategies help companies connect with customers in a changing digital world by expanding their presence across devices and the Web. Mashery leads the industry with a holistic approach for API initiatives•from setting business strategy to the heavy lifting of managing infrastructure to facilitating relationships with our 50,000-strong developer network. Our knowledge, experience and proven strategies enable companies to focus on their core business while driving sales, building new revenue channels and realizing faster time-to-market for innovative applications. Mashery was founded in 2006 and has built an impressive list of clients that include Best Buy, Netflix, the New York Times, online directory Whitepages.com, Hoover’s, Nielsen owned Billboard magazine and more. To learn more about Mashery, visit www.mashery.com.

  • Sponsored by Mashery
Photo of Clay Loveless

Clay Loveless


Clay Loveless is Chief Architect of Mashery, an on-demand web services infrastructure built from the ground up to leverage Amazon Web Services solutions. Loveless is responsible for scaling Mashery’s client services into the tens-of-thousands-of-calls-per-second range. He is a veteran of multiple start-ups and a member of the Amazon Web Services Developer Advisory Council.

  • Intel
  • Microsoft
  • Google
  • Facebook
  • Rackspace Hosting
  • (mt) Media Temple, Inc.
  • ActiveState
  • CommonPlaces
  • DB Relay
  • FireHost
  • GoDaddy
  • HP
  • HTSQL by Prometheus Research
  • Impetus Technologies Inc.
  • Infobright, Inc
  • JasperSoft
  • Kaltura
  • Marvell
  • Mashery
  • NorthScale, Inc.
  • Open Invention Network
  • OpSource
  • Oracle
  • Parallels
  • PayPal
  • Percona
  • Qualcomm Innovation Center, Inc.
  • Rhomobile
  • Schooner Information Technology
  • Silicon Mechanics
  • SourceGear
  • Symbian
  • VoltDB
  • WSO2
  • Linux Pro Magazine

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