Marketing your Open Source Project on a Shoestring Budget

Location: Portland 255
Presentation: external link
Average rating: ****.
(4.00, 4 ratings)


  • What is marketing?
    Determining your audience: markets and segments
    Tuning your message to your market
    Advertising: not evil, just letting people know you exist
  • coding challenges & contests
    simple, cheap, and fun.
    trival prizes: 20$ gift cert, tshirts
    giving prizes overseas
    recognition is the most important thing!

working with the press (& non-press)
learn how to write a press release. something copy and pasteable.
submission to editors of relevant publications
digg, reddit, and other automated services
writing articles
twitter, facebook, and other social networking tools

always have something new to announce. new release, contest, challenge, etc.
style and frequency
cross-site blogging

writing an informative talk that isn’t a vendor pitch
always bring free stuff

  • thinking outside the box
    get some cheap & fun business cards
    email signatures
    stickers & tshirts
    throw a party
    partner with a sponsor

where to learn more
good resources

Photo of Joshua Marinacci

Joshua Marinacci


Josh Marinacci is a blogger and co-author of Swing Hacks and Building Mobile Apps with Java for O’Reilly Media. He is currently the technical marketing manager for PubNub. He previously was a researcher for Nokia, worked on WebOS at Palm, and JavaFX, Swing, NetBeans, and the Java Store at Sun Microsystems. Josh lives in Eugene, Oregon and is passionate about open source technology and great user experiences. Ask Josh about HTML Canvas, mobile apps, and visual design. Or 3D printing and wearable computing. Or just ask him to rant about Java.

  • Intel
  • Microsoft
  • Google
  • Facebook
  • Rackspace Hosting
  • (mt) Media Temple, Inc.
  • ActiveState
  • CommonPlaces
  • DB Relay
  • FireHost
  • GoDaddy
  • HP
  • HTSQL by Prometheus Research
  • Impetus Technologies Inc.
  • Infobright, Inc
  • JasperSoft
  • Kaltura
  • Marvell
  • Mashery
  • NorthScale, Inc.
  • Open Invention Network
  • OpSource
  • Oracle
  • Parallels
  • PayPal
  • Percona
  • Qualcomm Innovation Center, Inc.
  • Rhomobile
  • Schooner Information Technology
  • Silicon Mechanics
  • SourceGear
  • Symbian
  • VoltDB
  • WSO2
  • Linux Pro Magazine

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