Doctor, I Have a Problem with My Innovation...

Rolf Skyberg (eBay, Inc.)
Location: E145/E146
Presentation: external link
Average rating: ****.
(4.28, 18 ratings)

Innovation should be a part of any normal healthy product and strategy development process. Unfortunately, because it represents the “new” and the “risky” by definition, it is often treated as some type of magic goal, where normal rules do not apply. This “otherness” makes us jump to wild conclusions as we feel totally out of our element as business people.

Broadly, there are 4 major steps to any innovation initiative:

  • ideation
  • evaluation
  • implementation
  • integration

At any point along the chain, something may go wrong to prevent innovation, even if it has nothing to do with innovators or good ideas.

In my talk, I’ll dive deep into understanding what a company means when they say they “need innovation”, the process of applying a strong definition of “innovation” to projects, look at areas where innovation initiatives fall down, and suggest opportunities for recovery.

Photo of Rolf Skyberg

Rolf Skyberg

eBay, Inc.

Rolf Skyberg is a Senior Search Product manager at eBay. In his 5 years at eBay, he’s had many roles, all the way from QA engineer, to researcher, disruptive innovation team lead, and product manager.

Rolf has been a featured speaker at a variety of domestic and international conferences including OSCON 07 and 09, Web 2.0 EXPO, Marketing 2.0 and Adobe Max. Rolf has a BS in Information Systems and Quantitative Analysis with additional studies in System Science. He has worked in technology since before the first bust and hopes to continue thinking up great ideas through the second boom.

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Picture of Shirley Bailes
Shirley Bailes
07/27/2010 1:43am PDT

@Jared and @Dan… the slides are now available above.

Picture of Daniel Bernier
Daniel Bernier
07/24/2010 2:55pm PDT

Great talk. +1 for the slides, I’d like to look them over again.

Jared Meeker
07/23/2010 2:32am PDT

Very insightful. Where can we get your slides?

Picture of Dmitry Lukashev
Dmitry Lukashev
07/22/2010 2:49am PDT

Liked this session. Many aspects are really true for companies I’ve worked in

  • Intel
  • Microsoft
  • Google
  • Facebook
  • Rackspace Hosting
  • (mt) Media Temple, Inc.
  • ActiveState
  • CommonPlaces
  • DB Relay
  • FireHost
  • GoDaddy
  • HP
  • HTSQL by Prometheus Research
  • Impetus Technologies Inc.
  • Infobright, Inc
  • JasperSoft
  • Kaltura
  • Marvell
  • Mashery
  • NorthScale, Inc.
  • Open Invention Network
  • OpSource
  • Oracle
  • Parallels
  • PayPal
  • Percona
  • Qualcomm Innovation Center, Inc.
  • Rhomobile
  • Schooner Information Technology
  • Silicon Mechanics
  • SourceGear
  • Symbian
  • VoltDB
  • WSO2
  • Linux Pro Magazine

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