Vida Williams is managing partner at a new firm based in Richmond, Virginia, that is helping companies big and small demystify big data by contextualizing their data to tell the story of their company and write its more effective and profitable future, as well as an adjunct instructor at Virginia Commonwealth University’s DaVinci Center for Innovation. She works with youth in her community through her program Hacktastic and a robotics and engineering club she founded. Vida embarked on a career in data over 15 years ago on a project to transform voluminous EPA data from a mainframe to a relational system. Vida entered the project as a technical writer but quickly became smitten with the techniques of articulating data into a structure for deeper and more probing storytelling. Her love affair with data continued more passionately over the years. She has remained faithful that data, when fully and completely contextualized, can tell an enterprise everything there is to know about itself—the good, the bad, and the ugly.
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