Mita Mahadevan leads the development of data products at Intuit’s Data Engineering and Analytics (IDEA) group. Mita started her career building distributed analytic systems to analyze billions of retail transactions. Her experience spans several domains, from retail analytics at Demandtec (IBM) to social network analysis at Ning. Some notable data products she has helped build include automated attribution for retail pricing, detecting growth, and diffusion patterns in online communities. Mita mentors and advises students at Hackbright and a few of the big data fellowship programs and has presented at the GHC and other industry meetups and conferences. Her hobbies include applying management principles to parenting her twin boys.
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