Making Open Work
May 8–9, 2017: Training & Tutorials
May 10–11, 2017: Conference
Austin, TX

Personal branding is more than self-promotion

Neha Batra (Pivotal Labs)
5:05pm5:45pm Thursday, May 11, 2017
Location: Meeting Room 10 A/B
Level: Non-technical
Average rating: ****.
(4.89, 9 ratings)

Who is this presentation for?

  • Those with industry experience who are looking to change and improve strategy

What you'll learn

  • Understand how branding can be a helpful tool and why a branding strategy makes all the difference


From the moment you create your Twitter bio, write your first blog post, or share your first Facebook article, you are building your brand. It can be daunting, but if you proactively manage your brand, you can get ahead of the curve and put the content you care about in front of the public eye. Neha Batra explains how to create a strategy that works for you and grow your brand from it.

Neha begins by exploring what a brand actually is (as opposed to what people commonly think it is) and why it is powerful before demonstrating how to define, curate, and grow your brand. Neha ends by sharing tips on promoting your brand, advice on the “humblebrag,” and what is likely to matter most.

Topics include:

  • Determining your values and how they can be perceived
  • Understanding how you are currently perceived
  • Matching your actions with how you want to be perceived
  • Action items you can implement now
  • Measuring success
Photo of Neha Batra

Neha Batra

Pivotal Labs

Neha Batra is a software engineer at Pivotal Labs. Previously, Neha was an energy consultant, but she quit to teach herself programming because “it was time.” She holds a bachelor’s degree in mechanical engineering from MIT. Neha enjoys food, planning trips (using overly complex spreadsheets), and pronouncing GIF the “correct” way (jiff).