From the moment you create your Twitter bio, write your first blog post, or share your first Facebook article, you are building your brand. It can be daunting, but if you proactively manage your brand, you can get ahead of the curve and put the content you care about in front of the public eye. Neha Batra explains how to create a strategy that works for you and grow your brand from it.
Neha begins by exploring what a brand actually is (as opposed to what people commonly think it is) and why it is powerful before demonstrating how to define, curate, and grow your brand. Neha ends by sharing tips on promoting your brand, advice on the “humblebrag,” and what is likely to matter most.
Neha Batra is a software engineer at Pivotal Labs. Previously, Neha was an energy consultant, but she quit to teach herself programming because “it was time.” She holds a bachelor’s degree in mechanical engineering from MIT. Neha enjoys food, planning trips (using overly complex spreadsheets), and pronouncing GIF the “correct” way (jiff).
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