Jono Bacon offers an overview of a proven method for attracting and retaining community contributors—providing key incentives and intrinsic and extrinsic rewards. This, matched with an understanding of what drives human behavioral patterns can provide a skeleton in which to build growth.
Jono walks you through a practical framework for onboarding, incentivizing, and rewarding community contributors and covers a methodology for implementing this strategy in your community, project, or company. Along the way, he discusses different “hooks” for how to incentivize people, intrinsic and extrinsic rewards, and drawing the right balance of both.
Leading community manager Jono Bacon is the founder of Jono Bacon Consulting, which provides community strategy/execution, developer workflow, and other services. Previously, Jono served as director of community at GitHub, Canonical, XPRIZE, and OpenAdvantage and consulted and advised a range of organizations including Huawei, GitLab, Sony Mobile, Deutsche Bank, and HackerOne. He is the author of the critically acclaimed The Art of Community, a columnist for Forbes and Opensource.com, founder of the Community Leadership Summit, and cofounder and cohost of the Bad Voltage and LugRadio podcasts.
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