Making Open Work
May 8–9, 2017: Training & Tutorials
May 10–11, 2017: Conference
Austin, TX

Incentivizing and rewarding community members

Jono Bacon (Jono Bacon Consulting)
11:50am12:30pm Thursday, May 11, 2017
Collaboration and Community
Location: Meeting Room 9C
Level: Beginner
Average rating: *****
(5.00, 2 ratings)

Who is this presentation for?

  • Those working in community strategy, marketing, and developer relations

Prerequisite knowledge

  • An understanding of the value of community and a desire to grow community participation in your project

What you'll learn

  • Learn the core dynamics for incentivizing and engaging community members
  • Explore a practical framework for putting this into action


Jono Bacon offers an overview of a proven method for attracting and retaining community contributors—providing key incentives and intrinsic and extrinsic rewards. This, matched with an understanding of what drives human behavioral patterns can provide a skeleton in which to build growth.

Jono walks you through a practical framework for onboarding, incentivizing, and rewarding community contributors and covers a methodology for implementing this strategy in your community, project, or company. Along the way, he discusses different “hooks” for how to incentivize people, intrinsic and extrinsic rewards, and drawing the right balance of both.

Photo of Jono Bacon

Jono Bacon

Jono Bacon Consulting

Leading community manager Jono Bacon is the founder of Jono Bacon Consulting, which provides community strategy/execution, developer workflow, and other services. Previously, Jono served as director of community at GitHub, Canonical, XPRIZE, and OpenAdvantage and consulted and advised a range of organizations including Huawei, GitLab, Sony Mobile, Deutsche Bank, and HackerOne. He is the author of the critically acclaimed The Art of Community, a columnist for Forbes and, founder of the Community Leadership Summit, and cofounder and cohost of the Bad Voltage and LugRadio podcasts.

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Sarah Ford |
04/18/2017 2:58am CDT

What have you found is the most effective way to incentivize?