Making Open Work
May 8–9, 2017: Training & Tutorials
May 10–11, 2017: Conference
Austin, TX

Mapping versus architecture

Robert Lefkowitz (Warby Parker), Simon Wardley (Leading Edge Forum)
11:00am11:40am Wednesday, May 10, 2017
Location: Ballroom G
Level: Non-technical
Average rating: *****
(5.00, 4 ratings)

Who is this presentation for?

  • Architects, strategists, and managers

Prerequisite knowledge

  • Familiarity with strategic planning

What you'll learn

  • Learn how to be more effective at strategic planning
  • Understand the benefits of using mapping and architecture as the methods for guiding strategic planing


Simon Wardley, the inventor of value chain mapping (Wardley maps), and distinguished enterprise architect Robert “r0ml” Lefkowitz debate whether mapping or architecture is the best method for guiding strategic planning. Each will focus on making the case for their approach rather than arguing against the opposing approach, a format that will keep the debate positive in tone and inform attendees with arguments in favor of the approach they wish to convince their organizations to adopt.

Photo of Robert Lefkowitz

Robert Lefkowitz

Warby Parker

Robert “r0ml” Lefkowitz is the chief architect for software at Warby Parker. Previously, Robert was a software architect in the insurance, telecommunications, and finance industries. He is also a distinguished engineer of the ACM.

Photo of Simon Wardley

Simon Wardley

Leading Edge Forum

Simon Wardley is a researcher for the Leading Edge Forum focused on the intersection of IT strategy and new technologies. Simon is a seasoned executive who has spent the last 15 years defining future IT strategies for companies in the fast-moving consumer goods (FMCG), retail, and IT industries—from Canon’s early leadership in the cloud computing space to Ubuntu’s recent dominance as the top cloud operating system. As a geneticist with a love of mathematics and a fascination for economics, Simon has always found himself dealing with complex systems, whether in behavioral patterns, the environmental risks of chemical pollution, developing novel computer systems, or managing companies. He’s a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure, and cybernetics. Simon’s most recent published research, “Clash of the Titans: Can China Dethrone Silicon Valley?” assesses the high-tech challenge from China and what this means to the future of global technology industry competition. His previous research covers topics including the nature of technological and business change over the next 20 years, value chain mapping, strategies for an increasingly open economy, Web 2.0, and a lifecycle approach to cloud computing. Simon is a regular presenter at conferences worldwide and has been voted one of the UK’s top 50 most influential people in IT in Computer Weekly’s 2011 and 2012 polls.