Simon Wardley, the inventor of value chain mapping (Wardley maps), and distinguished enterprise architect Robert “r0ml” Lefkowitz debate whether mapping or architecture is the best method for guiding strategic planning. Each will focus on making the case for their approach rather than arguing against the opposing approach, a format that will keep the debate positive in tone and inform attendees with arguments in favor of the approach they wish to convince their organizations to adopt.
Robert “r0ml” Lefkowitz is the chief architect for software at Warby Parker. Previously, Robert was a software architect in the insurance, telecommunications, and finance industries. He is also a distinguished engineer of the ACM.
Simon Wardley is a researcher for the Leading Edge Forum focused on the intersection of IT strategy and new technologies. Simon is a seasoned executive who has spent the last 15 years defining future IT strategies for companies in the FMCG, retail, and IT industries—from Canon’s early leadership in the cloud-computing space in 2005 to Ubuntu’s recent dominance as the top cloud operating system. As a geneticist with a love of mathematics and a fascination for economics, Simon has always found himself dealing with complex systems, whether in behavioral patterns, the environmental risks of chemical pollution, developing novel computer systems, or managing companies. He is a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure, and cybernetics.
Simon’s most recent published research, “Clash of the Titans: Can China Dethrone Silicon Valley?,” assesses the high-tech challenge from China and what this means to the future of global technology industry competition. His previous research covers topics including the nature of technological and business change over the next 20 years, value chain mapping, strategies for an increasingly open economy, Web 2.0, and a lifecycle approach to cloud computing. Simon is a regular presenter at conferences worldwide and has been voted one of the UK’s top 50 most influential people in IT in Computer Weekly’s 2011 and 2012 polls.
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