Simon Wardley offers an introduction to situational awareness within business, explaining why it matters and why most companies lack it. Simon explores how to map a competitive environment and how open source can be effectively used as a competitive weapon, how ecosystems can be built and exploited, how practices evolve, and how certain types of disruptive change can be anticipated and defended against. Drawing on examples from heavy engineering projects to governments to software companies such as Canonical, Simon demonstrates how mapping can be used to rapidly change the fortunes of a project, reduce costs, and outplay competitors with startling results.
Simon Wardley is a researcher for the Leading Edge Forum focused on the intersection of IT strategy and new technologies. Simon is a seasoned executive who has spent the last 15 years defining future IT strategies for companies in the FMCG, retail, and IT industries—from Canon’s early leadership in the cloud-computing space in 2005 to Ubuntu’s recent dominance as the top cloud operating system. As a geneticist with a love of mathematics and a fascination for economics, Simon has always found himself dealing with complex systems, whether in behavioral patterns, the environmental risks of chemical pollution, developing novel computer systems, or managing companies. He is a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure, and cybernetics.
Simon’s most recent published research, “Clash of the Titans: Can China Dethrone Silicon Valley?,” assesses the high-tech challenge from China and what this means to the future of global technology industry competition. His previous research covers topics including the nature of technological and business change over the next 20 years, value chain mapping, strategies for an increasingly open economy, Web 2.0, and a lifecycle approach to cloud computing. Simon is a regular presenter at conferences worldwide and has been voted one of the UK’s top 50 most influential people in IT in Computer Weekly’s 2011 and 2012 polls.
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