Fueling innovative software
July 15-18, 2019
Portland, OR

Extreme open source: Building an entire product in the open

Daniel Gruesso (GitLab)
2:35pm3:15pm Thursday, July 18, 2019
Product Management and Design
Location: D138-140
Average rating: *****
(5.00, 3 ratings)

Who is this presentation for?

  • CEO, founders, CPOs, VPs, directors, and product managers




We’ve all heard about the new startup operating in stealth mode. They’ve got their reasons to keep things quiet: stay lean, keep competitors in the dark, avoid upsetting customers who are waiting on a feature. But there’s a better path out there that relies on the principles of open source. GitLab builds its product in the open.

Daniel Gruesso explores what building a product in the open means and how that dovetails perfectly with open source as a strategy, and he shares best practices. He details why and how to create public roadmaps and strategy docs; how they benefit sales, development, partnerships, and marketing; and how to codevelop in open source with (in GitLab’s case 150,000+) user organizations.

Whether you’re founding a startup that’s debating full transparency or your job requires top-secret security clearance, you’ll be inspired to be as transparent as possible in your work and better prepared to take advantage of the opportunities that being more open can provide.

Prerequisite knowledge

  • A basic understanding of product delivery and software development lifecycles

What you'll learn

  • Supercharge your product process using open source and transparency to generate value for your users and increase engagement with your community
Photo of Daniel Gruesso

Daniel Gruesso


Daniel Gruesso is a product manager at GitLab, the single application for the entire DevOps lifecycle. He focuses his time on the infrastructure and operations features of GitLab, including Kubernetes, serverless, and auto DevOps. Previously, Daniel led the DevOps product offering at Collabnet VersionOne.