Gamification as a means of cultural change and an InnerSource engagement booster

When Elbit Systems launched its InnerSource program, it was clear the program would never take off without an extra motivational dimension. Network statistics showed that approximately 1% of users contribute content, 9% comment on it, and the remaining 90% only consume it. As a result, the company decided to drive cultural change through gamification—the application of game design elements and principles in nongame contexts.

Shelly Nizri offers an overview of the Software Guild, an innovative gamification approach to increase engagement and encourage collaboration in the organization. Shelly details the main features and principles that led to the ever-evolving Software Guild, which was built with minimal time and effort using open source components and InnerSource-enthusiastic developers within the organization—“sipping their own champagne,” if you will. Join in to learn how the company prevailed despite humble resources and conquered all challenges in the spirit of InnerSource.