17–19 October 2016: Conference & Tutorials
19–20 October 2016: Training
London, UK

Marketing for developers

Tracy Osborn (Hello Web Books)
11:40–12:20 Monday, 17/10/2016
The business of open source: From project to product
Location: Buckingham Room Level: Non-technical
Average rating: *****
(5.00, 4 ratings)

What you'll learn

  • Learn how to get more visitors and users for your app or project


Marketing is tough but crucial. It sucks when you build something awesome but no one uses it. How do you get the word out? How do you find users? Tracy Osborn discusses marketing in general and explores what developers can do to make sure they market their apps without taking up too much of their time (or feeling too smarmy). Along the way, Tracy offers marketing tips and recommendations to make sure that what you build is seen and used.

Topics include:

  • Keeping track of your analytics
  • Being smart about what you spend your time on
  • Using the right words and content
  • Finding relevant communities
  • Using social media
  • Email lists
  • Marketing tactics that don’t work
  • Paid advertising
Photo of Tracy Osborn

Tracy Osborn

Hello Web Books

Tracy Osborn is a designer, developer, and entreprenerd living in Toronto, Canada. She’s the author of Hello Web Books and spends her free time being outside.