26–28 October 2015
Amsterdam, The Netherlands

Articulating design decisions

Tom Greever (Bitovi)
11:00–11:40 Monday, 26/10/2015
Location: G001 + G002
Average rating: ***..
(3.83, 6 ratings)
Slides:   1-PDF 

Designers who lack the ability to convince people why they did what they did can end up on the losing side of an argument and forced to make changes they disagree with. The result is a compromised user experience, simply because they were unable to fend off requests. We need to be articulate and skillful to help people see that our UX decisions provide the best possible solution. Being articulate will help us (and our projects) be successful.

The purpose of this session is to help designers become better communicators: to expertly explain their design decisions to the people who have influence over their project. The talk centers around a meeting with clients or stakeholders where we present and talk about our designs. Everything is presented with this meeting in mind, before, during, and even after. Everything that we will walk through is meant to help you become better at leading, participating in, and saving the day in these situations.

We will talk through the process of discussing design to people with specific advice for each step of the process, providing examples from my own client work:

  • How to get into the mindset of a manager or developer and understand their perspective
  • Understanding what motivates people and why everyone has an opinion about design
  • Walking through common scenarios like the “CEO button” or “homepage syndrome”
  • How to listen to and respond to feedback, including tips on what NOT to say
  • Useful phrases and common ways of describing UX decisions. How to say why you did what you did

Talking to people about design might seem like a basic skill, but it’s actually really difficult to do. Designers and developers have a difficult time adequately communicating to each other in a way that’s effective. Learn how to better communicate to stakeholders, keep your sanity, and deliver the best user experience.

Photo of Tom Greever

Tom Greever


Tom Greever is a designer, consultant, and trainer for Bitovi – a UX design and JavaScript development consulting company in Chicago. Bitovi authors and maintains several open source JavaScript front-end frameworks, including JavaScriptMVC and CanJS. He has been designing interfaces for 15 years in a variety of environments, from small ad agencies to internal corporate teams, and as a freelancer.

Comments on this page are now closed.


Picture of Tom Greever
Tom Greever
8/07/2015 17:17 CEST

Hi everyone! I’m looking forward to seeing you in Amsterdam. Feel free to begin the discussion here.