The companies defining our new network age are fast, flat, and flexible. Successful organizations embrace continual change, leverage copious data, and adapt to a marketplace in which customers’ needs and desires truly come first. Successful leadership starts with corporate culture: working effectively with people, understanding shared assumptions, and managing communications patterns. Leadership isn’t about telling people what to do; it’s about providing a context in which they can be effective.
At Cultivate, a two-day event taking place July 20-21, experts from leading companies who have been through this before will tell you how they do it, and how you can, too.
Cultivate explores the business practices managers, people in product development groups who want to become managers, and project team leads need to thrive in the new world: enabling design thinking, collaboration, and agility. The focus is on the way corporate cultures have to change to adapt to current trends like rapid release cycles, the use of data to inform discussion, and building environments where everyone, including women and other underrepresented groups, can contribute freely.
Changing culture isn’t about making superficial organizational tweaks; these are significant changes, and they have to be made from the bottom up, as well as from the top down. The companies that can make those changes will prosper; the ones that can’t, won’t.
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