Designers lacking the ability to convince people why they did what they did end up on the losing side of an argument, forced to make changes they disagree with. The result is a compromised user experience, simply because they were unable to fend off these requests. We need to be articulate and use skill to help people see that our UX decisions provide the best possible solution. Being articulate will help us (and our projects) be successful.
The purpose of this session is to help designers become better communicators: to expertly explain their design decisions to the people who have influence over their project. The talk centers around a meeting with clients or stakeholders where we present and talk about our designs. Everything is presented with this meeting in mind, before, during, and even after. Everything that we will walk through is meant to help you become better at leading, participating in, and saving the day in these situations.
We will talk through the process of discussing design to people with specific advice for each step of the process, providing examples from my own client work:
Talking to people about design might seem like a basic skill, but it’s actually really difficult to do. Designers and developers have a difficult time adequately communicating to each other in a way that’s effective. Learn how to better communicate to stakeholders, keep your sanity, and deliver the best user experience.
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