Do You Believe in Magic?

Location: Ballroom E Level: Novice
Average rating: ***..
(3.45, 11 ratings)

It began as a question. Could a slice of silicon make MySQL the fastest database on the planet? Impossible, most thought. It would have to be magic. Well, call it magic or advanced technology, it’s here. Join us and we’ll show you how it’s making customers’ data warehousing limitations disappear!

Photo of Bruce Armstrong

Bruce Armstrong


Bruce Armstrong is a database industry veteran who brings 25 years of technology-specific development, marketing and sales expertise to his position as Chairman and Chief Executive Officer (CEO) of Kickfire.

Armstrong began his career at data warehousing giant Teradata Corporation where he spent 15 years as part of the team that established the company as the leader in the market. After the company’s successful initial public offering (IPO) and acquisition by AT&T/NCR, he was named Vice President and General Manager of the $500M Enterprise Solutions Division, President of the Teradata subsidiary, and a company officer of AT&T. Following Teradata, Armstrong held the position of Vice President and General Manager of the Server Products Group at Sybase, where he ran the company’s $700M enterprise database management business.

Previously Armstrong served as President and CEO of publicly-traded KNOVA Software, a leading provider of customer service, self-service and intelligent search applications that he grew from a private venture with innovative technology to a public company serving some of the world’s largest call centers.

He also held posts as partner at Internet Capital Group (ICGE), where he helped lead the strategy and management of software infrastructure investments; President and CEO of CMPnet, where he led CMP Media’s web-based applications and services subsidiary; and Executive Vice President of Sales & Marketing at Broadbase Software (now KANA), where he helped create the analytic application category for CRM.

Armstrong has a Bachelor’s Degree in Computer Science from the University of California at Berkeley.

Photo of Justin Lin

Justin Lin


Justin Lin is co-founder and VP Products at Mamasource, a consumer Internet startup taking a deep and unique approach to serving the needs of moms, who control 80% of US household spending. Mamasource has created an online network of local Mom communities all across America with two million registered users as well as the Mamapedia: a searchable compendium of mom wisdom with over a million answers to thousands of mom questions – all written by the ultimate experts: other moms. Mamasource is Justin’s third venture-backed technology startup.

Co-presented By:

O'Reilly Media MySQL/Sun Microsystems
  • Kickfire
  • Virident
  • Infobright, Inc
  • JasperSoft
  • Intel
  • Advanced Micro Devices
  • BIRT Exchange by Actuate
  • Calpont
  • Canonical
  • Continuent
  • Dolphin Interconnect Solutions
  • Facebook
  • HiT Software, Inc.
  • IBM
  • iDashboards
  • Oracle
  • Pentaho
  • R1Soft
  • Schooner Information Technology
  • SQLstream
  • Ticketmaster
  • Zmanda, Inc.
  • Linux Journal

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