Bruce T. Guptill
Managing Director , Saugatuck Technology

Bruce Guptill is Managing Director for Saugatuck Technology, responsible for research strategy and publication. A 20+year veteran of IT and telecom management, business, marketing and research, Bruce is expert in the business of open source software, software as a service, and utility IT.

During the dot-com era, Bruce served as vice-president of marketing at Tallán, Inc., a $100 million custom development and e-business services firm in Glastonbury, CT, where he directed advertising, marketing, communications, and vendor partnerships.

Bruce joined Tallán after several years as vice president and research director at Gartner, Inc., where he developed and managed research, advisory and consulting services on e-commerce and IT business strategies, partnerships and alliances, and the business value of IT investments. Bruce began consulting as a senior associate with TeleChoice, Inc., developing carrier channel strategies and telecom hardware vendor strategies.
Bruce’s industry research experience developed as an editor and writer with NetworkWorld and other IDG publications. Prior to that, he served in marketing, research, and editorial management for business computing VARs.
Bruce holds an MBA in Marketing and Finance, and a BA in applied psychology/mass media business.


Business and Case Studies, General
Location: Ballroom B Level: Novice
Gregg Kitaeff (LogicWorks), John Rowell (OpSource, Inc.), Bruce T. Guptill (Saugatuck Technology), Uday Shanmugam (Relationals)
This panel will discuss the impact of Open Source Software on Software as a Service (SaaS)companies and their ability to effectively deliver on Service Level Agreements to their clients. Read more.
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  • Hewlett Packard
  • Infobright, Inc
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  • Microsoft
  • OpSource
  • Oracle
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  • Red Hat
  • Ticketmaster
  • TechRepublic

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