Web Operations: The Whole is Much More than the Sum of the Parts

Products & Services
Location: Ballroom G Level: Novice

Until this point, SaaS applications have been created in separate silos. However, now there are non-proprietary platform choices as part of the Web 2.0 architecture and other emerging technologies that enable mash-ups and composite applications.

Learn how web operations have expanded to include application and business services. This affects application development and integration. As SaaS applications become mission critical for the enterprise, these applications need to be integrated into a wide variety of applications: other online solutions, behind-the-firewall legacy applications, etc.

Learn how to incorporate all three prongs of delivering a web application into your go-to-market strategy, and how to leverage web services to integrate legacy data with web applications. First, the technology operations such as hosting and managed services.

Second, the application operations such as integration behind the firewall and between other web applications, and compliance issues such as SAS 70, PCI, and HIPAA.

Third, business operations such as customer on-boarding and billing.

The totality of “Web Operations” is just emerging. Learn how the sum of all these parts can help you take advantage of the entire web ecosystem, where your application can now be considered by systems integrators for inclusion in complex enterprise software architectures. And, you can improve your web application by easily adding business functionality such as business intelligence, service, and support or CRM.

See the advantages of becoming a player in the larger web ecosystem, where integrating behind the firewall opens new channel sales. This presentation will explain how Web Services platforms solve the integration problem that has been a major impediment to web application adoption.

John Rowell

OpSource, Inc.

Over the past decade, Mr. Rowell has held senior management positions with leading hosting, telecommunications, and Internet services companies. He has extensive experience building, operating, and managing complex global IT infrastructure systems that are able to scale to meet dynamic business requirements.

Prior to co-founding OpSource, Mr. Rowell led a team of over 500 people as Vice President of Operations for Metromedia Fiber Network (MFN). He was responsible for the delivery of managed services and the operation of the MFN data centers in the Americas, supporting leading enterprise customers including BP Amoco, Deutsche Bank, JP Morgan Chase, Microsoft, Paramount, and Sony. He joined MFN through the acquisition of SiteSmith, where he was Vice President of Operations.

Before joining SiteSmith, Mr. Rowell was Director of Enterprise Services for UUNET Technologies, where he led the team responsible for the design, implementation, and ongoing support of large-scale enterprise environments in an outsourced model. Clients included AutoNation, Disney, The Go Network, Levi Strauss, Marriott International, mySap.com, Sony Playstation, and Symantec.

Mr. Rowell holds a B.S. from the University of Alabama and attended the masters program for engineering management at George Washington University.

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