O'Reilly MySQL Conference & Expo 2010 Call for Participation

Call closed 11:59pm 01/27/2010 PST.

The program committee and O’Reilly Media invite you to submit your proposal today to lead conference sessions at the 2010 O’Reilly MySQL Conference & Expo, to be held April 12-15, 2010 in Santa Clara, CA.

If you are a:

  • Developer or DBA at an established or up-and-coming company
  • Business manager with purchasing authority
  • Strategist, business developer, CTO, CIO
  • Technology evangelist, scout, entrepreneur pushing enterprise boundaries
  • Researcher, academic, programmer

You are invited to submit a proposal now to speak at the O’Reilly MySQL Conference & Expo. Read tips for submitting a proposal.

You’ll be asked to include the following information for your proposal:

  • Proposed title
  • Overview and extended descriptions of the presentation: main idea, sub topics, conclusion
  • Suggested track
  • Speaker(s): expertise and summary biography

Formats we will consider for presentations at the conference:

Proposal Types:

  • 45-minute conference session
  • 45-minute panel discussion
  • 3-hour tutorial

Some of the topics we’re on the lookout for the 2010 conference program are:

Conference Tracks:

  • Architecture and Technology
  • Business and Case Studies
  • Cloud Computing
  • Data Warehousing and Business Intelligence
  • Java
  • LAMP
  • Migration
  • MySQL Cluster and High Availability
  • .NET/Windows
  • Performance Tuning and Benchmarks
  • PHP and MySQL
  • Replication and Scale-Out
  • Ruby and MySQL
  • Security and Database Administration
  • Storage Engine Development and Optimization
  • Web 2.0, Ajax, and Emerging Technologies

Proposals should focus on helping attendees:

  • Harness the full power of MySQL, including best practices
  • Learn best practices in development of Ruby, Python, Perl, PHP, Java, and .NET applications
  • Learn and use the newest features in MySQL
  • Learn how to best administer and monitor MySQL
  • Use MySQL in various real-world application architectures
  • Migrate from proprietary databases to MySQL
  • Gain knowledge of the newest Web 2.0 development techniques like Ajax, JSON, and XML-RPC
  • Employ scale out through Replication, Clustering, DRBD/Heartbeat and other tools
  • Learn more about the many excellent MySQL community projects

Although no topic is off limits, here are some of the hot topics emerging in the MySQL ecosystem:

  • Advanced development techniques using the most modern PHP, Python, Perl, Ruby, .NET, and Java frameworks and toolsets
  • Enterprise database administration and security
  • VLDB and massive data warehouse administration, including MySQL 5.1 Partitioning strategies
  • Advanced business intelligence (BI) technology and tools
  • Pluggable storage engine development and optimization
  • Replication and scale-out solutions and case studies
  • MySQL Cluster and other High Availability solutions such as DRBD/Heartbeat
  • Web 2.0 and emerging web technologies
  • Cloud computing
  • The world behind MySQL Proxy, and other similar solutions
  • MySQL 6 and beyond

Please keep in mind that this event is by and for professionals. Our participants expect that all presentations and supporting materials will be respectful, inclusive, and “safe for work.”

Also keep in mind that we need tutorials and sessions submitted for attendees with a variety of skill levels! Consider proposing a number of varied skill-level sessions, and please be clear about the experience and knowledge level of the audience that you are targeting: novice, intermediate, or expert. We look for a balance of all three experience levels when determining the conference schedule.

Limited speaking opportunities are also available through conference sponsorship. Contact Yvonne Romaine at (707) 827-7198 or yromaine@oreilly.com for more information.

Even if you’re not one for public speaking, feel free to suggest speakers, topics, or technologies you think we should explore or wish you knew more about. Who’s the person you’ve always wanted to see speak? Who is doing groundbreaking work that we should feature but is too busy to submit? Drop us a line at mysql-idea@oreilly.com and tell us what would make the O’Reilly MySQL Conference & Expo a must-attend event.

Some tips for writing a good proposal for a good talk:

Help us understand why your presentation is the right one for the O’Reilly MySQL Conference & Expo.

  • Keep it free of marketing: talk about open source software, but not about a commercial product—the audience should be able to use and improve the things you discuss without paying money.
  • Keep the audience in mind: they’re technical, professional, and already pretty smart.
  • Clearly identify the level of the talk: is it for beginners to the topic, or for gurus? What knowledge should people have when they come to the presentation?
  • Give it a simple and straightforward title or name: fancy and clever titles or descriptions make it harder for people (committee and attendees) to figure out what you’re really talking about.
  • Limit the scope of the talk: in 45 minutes, you won’t be able to cover Everything about Widget Framework X. Instead, pick a useful aspect, or a particular technique, or walk through a simple program.
  • Pages of code are unreadable: mere mortals can deal with code a line at a time. Sometimes three lines at a time. A full page of code can’t be read when it’s projected, and it can’t be comprehended by the audience.
  • Explain why people will want to attend: is the framework gaining traction? Is the app critical to modern systems? Will they learn how to deploy it, program it, or just what it is?
  • Let us know in your proposal notes whether you can give all the talks you submitted proposals for.

Additional Tips for Submitting a Proposal

  • Be authentic! Your peers need original presentation ideas that focus real-world scenarios, relevant examples, and knowledge transfer.
  • Include as much detail about the planned presentation as possible. The more we know about what you plan to present and why it matters, the better. The longer the talk you’re proposing, the more detail you should provide.
  • If you are proposing a panel, tell us who else would be on it.
  • If you feel this is something that hasn’t been covered at the conference before, let us know.
  • Be sure to let us know if you are going to have a release.
  • Keep it free of marketing and sales.
  • Context is important. If your presentation is about something truly ground-breaking, earth-shattering, and new, it will be helpful to the reviewers if you describe it in terms of things that attendees might already know of.
  • Warmed-over talks from some conference circuit are less likely to be appealing. The conference has a limited number of slots, and if attendees can see the same talk somewhere else, why should they come see you at this one? If you speak at a lot of events, be sure to note why this presentation is different.
  • Don’t assume that your company’s name buys you cred. If you’re talking about something important that you have specific knowledge of because of what your company does, spell that out in the description.
  • Present something relevant. If you’re presenting a new way to do something that others have been doing for a decade or more, you need an angle on it that’s fresh or an explanation for why it’s important now. The hot things are hot, the cold things are cold, but there are interesting problems in almost everything. One of your challenges as a proposer is to demonstrate that you understand that attendees might need an extra reason to pay attention to something that they might otherwise think of as “settled”.
  • Avoid taking a scatter-shot approach to proposals if you submit more than one or two. Be focused, have something important to say on a worthwhile topic, and sell the topic (not just yourself).


Other resources:

Important Dates

The submission deadline for all proposals is January 27, 2010.
Early registration ends February 22, 2010.

Submit your proposal today.

  • Oracle
  • Monty Program
  • Calpont
  • Facebook
  • Gear6
  • Infobright, Inc
  • JasperSoft
  • Joyent
  • Kickfire
  • NorthScale, Inc.
  • Percona
  • Schooner Information Technology
  • Solid Quality Mentors (SolidQ)
  • Intel
  • Pentaho
  • Linux Pro Magazine

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Download the O'Reilly MySQL Conference & Expo Sponsor/ Exhibitor Prospectus

Media Partner Opportunities

Download the Media & Promotional Partner Brochure (PDF) for information on trade opportunities with O'Reilly conferences or contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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