Google as Prediction Market

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Most people don’t know it, but Google is running one of the largest internal prediction markets in the world. In a sense, the fast-growing company has brought Wall Street inside, creating a marketplace to help it make decisions. Google thinks it helps them collect opinions, make better decisions, and generally use markets and economics to be a more effective company. Bo Cowgill will tell us more.

Photo of Bo Cowgill

Bo Cowgill

Google Economics Group

Bo Cowgill joined Google in 2003 after graduating from Stanford. At Google, he has worked on quantitative projects related to Google Analytics, the Google ad auctions and internal prediction markets. He recently released Using Prediction Markets to Track Information Flows: Evidence From Google, an economics paper with Justin Wolfers (Wharton) and Eric Zitzewitz (Dartmouth).


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