Consumer Finance 2.0: What Happens When Investors Really Manage Their Money?

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Web 2.0 is all about collaboration, about people helping one another, sometimes consciously, and sometimes less. A new generation of money management tools exploits this emerging phenomenon, and Wesabe is a great example. It allows investors to track their investments, wherever they are, while providing specific and highly personal information about how to do a better job of managing what you have and what you owe. It looks like the future of personal money management, and it may be a peek into the future of professionals too.

Photo of Jason Knight

Jason Knight


With more than a decade of experience marketing and selling products, Jason Knight saw first-hand the vast amounts of data that businesses compile on their target audiences. As a consumer, he felt a real inequity – he didn’t know nearly as much about the places he was shopping as they knew about him. Recognizing how powerful it would be if consumers could aggregate and share their insights on businesses, he joined forces with Marc Hedlund to create Wesabe.

Prior to Wesabe, Jason served as vice president of marketing and business development of Asurion Asia Pacific, where he signed the company’s first Asian carrier, Korea Telecom Freetel, and launched Asurion’s consumer direct marketing campaign. He was previously a Tokyo-based managing director at Ogilvy & Mather, and held executive positions at Excite@home and Kendara. Jason served in the Marine Corps for four years, and is a graduate of the University of California Santa Cruz.


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