What Hitwise Knows

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Wouldn’t you like to know what is being searched for right now in Google? Better yet, wouldn’t you like to know what is being searched for at the company of your choice right now? At Goldman? At Renaissance?

While that data is not yet available, the next best thing is available at search analytics company Hitwise. The company’s Bill Tancer will walk us through some entertaining, pithy, and provocative examples of how there is gold in the hills of search data, even if you have to sometimes get past Britney Spears to get there.

Photo of Bill Tancer

Bill Tancer


A self-confessed data geek, Bill is the general manager of global research at Hitwise, the world’s leading online competitive intelligence services. Bill and his team of analysts are widely quoted throughout the industry on the latest Internet trends. Bill appears as a frequent guest on CNBC, has been quoted in the Wall Street Journal, New York Times the Washington Post and USAToday on topics ranging from the state of e-commerce to predicting American Idol winners using search term research. Bill also writes a weekly column for Time Magazine (Time.com) entitled The Science of Search.


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