BJ Fogg

BJ Fogg
Innovator / Teacher, Stanford University


I’m a researcher, teacher, and innovator working mostly at Stanford. My training is in experimental psychology, especially the psychology of using computers.

Recently I taught a course at Stanford about Facebook apps, with Dave McClure, Dan Ackerman-Greenberg, and others.

Since 1993 I’ve been at Stanford University, investigating how computers can be designed to change attitudes and behaviors. I’ve written a book on this topic: Persuasive Technology: Using Computers to Change What We Think and Do. (book website:

I’m writing a new book: The Psychology of Facebook.

I run a research lab at Stanford University:

Outside of Stanford I’m passionate about finding ways to improve personal relationships. I believe the quality of our closest relationships determines how happy we are (yes, the recipe for happiness is that simple).

I’ve never made big decisions based on money — only on passion and potential for impact. This has always taken me in the right direction. Over the years I consistently find meaningful work I love (perhaps too much) and wonderful colleagues who join me on the journey.

For more about me, see


Location: San Diego Ballroom B Level: Novice
BJ Fogg (Stanford University), Dan Ackerman-Greenberg (Stanford University / 750 Industries), Robert Fan (Stanford University / 750 Industries)
September 2007: 100 students enroll in a Stanford class on building Facebook apps and social persuasion. By December the students blew everyone away: 50+ amazing apps, 10 million installs, and 1 million daily users. Come hear their story and learn what happened. Read more.

Platinum Sponsor

  • Yahoo! Inc.

Gold Sponsors

  • CollegeNET
  • Friendster
  • Google
  • introNetworks
  • RockYou
  • Userplane

AppNite Sponsors

  • Charles River Venture
  • Facebook
  • SocialMedia

Premier Media Partner

  • BNet