Jeff Roberto
Marketing Director, Friendster


Jeff has over 11 years experience managing multi-faceted programs in social media, e-commerce, product development, and partner marketing for Internet companies and services. He’s currently developing new customer acquisition and retention marketing programs for Friendster. Jeff joined Friendster in 2004 and was the first member of Friendster’s marketing team. He’s very active in the social media space and publicly speaks often regarding trends and thought leadership in Web 2.0.

Prior to joining Friendster, Jeff held an E-Commerce Manager position at Roxio/Napster, Inc. from 2000-2004. He worked on various online marketing programs for both brands and managed Roxio’s e-tail software business.

Before Roxio, he spent three years at and oversaw the launch of several marketing initiatives including affiliates, search engine strategies and partner incentive programs. Earlier in his career, Jeff was a member of the intellectual property team at Walker Digital, LLC (company that founded and Promotions Director for WHUS Radio (UConn). Jeff holds a BA in Marketing/Communications from the University of Connecticut.


Location: San Diego Ballroom B Level: Novice
Oren Michels (Mashery), Seth Sternberg (Honor), Jessica Alter (Bebo), Chris Damsen (Netvibes), Jeff Roberto (Friendster)
Facebook has Platform. Google has OpenSocial. Many social networks are choosing to also roll out their own application platform offering. See an overview of social platforms from Bebo, meebo, NetVibes, & Friendster and find out what choices they made in creating their social platforms. Read more.

Platinum Sponsor

  • Yahoo! Inc.

Gold Sponsors

  • CollegeNET
  • Friendster
  • Google
  • introNetworks
  • RockYou
  • Userplane

AppNite Sponsors

  • Charles River Venture
  • Facebook
  • SocialMedia

Premier Media Partner

  • BNet