Social Games for Social Platforms: Unleashing Viral Fun :)

Location: San Diego Ballroom B Level: Novice

Social Games are a new category of fun, simple applications that operate on social platforms. Companies like Zynga Game Network, SocialGN, and others have created easy-to-use game apps offering both highly viral and highly engaging characteristics at the same time.

Find out more about how Social Games are driving a new wave of user activity and developer innovation.

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Jeremy Liew

Lightspeed Venture Patners

Jeremy Liew is a General Partner at Lightspeed Venture Partners, an early stage, tech focused Venture Capital Firm. At Lightspeed, Jeremy invests primarily in the internet and mobile sectors, with a particular interest in social media, gaming, commerce, and methods for increasing monetization. He joined Lightspeed in early 2006. He has led Lightspeed’s investments in Rock You, Flixster, Tippit, Mercantila and

Previously, Jeremy was with AOL, first as SVP of Corporate Development and Chief of Staff to the CEO, and then as General Manager of Netscape. Jeremy joined AOL from InterActiveCorp (originally USA Networks) where he was VP of Strategic Planning. While there, he was responsible for acquisitions, divestitures and investments in TV Networks, consumer internet companies and online travel companies.

Jeremy started working in the consumer internet industry as an early employee of CitySearch in 1996 where he held a variety of sales management, operational and business development roles. He was also a management consultant at McKinsey and Company.

Jeremy holds an MBA from Stanford and a BA/BSc from the Australian National University in Linguistics and Pure Mathematics. Jeremy is a frequent contributor to the Lightspeed blog at

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Mark Pincus


Weighing in at 150 lbs is Mark Pincus, frenetic visionary of Zynga. His DNA is one strand entrepreneur and one strand competitive gamer. Mark founded (, one of the first social networks in 2003. Prior to Tribe, he was the founder and CEO of SupportSoft (Nasdaq: SPRT), the world’s leading provider of support automation software. Prior to SupportSoft, Mark co-founded Freeloader, the first consumer push information service.

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Shervin Pishevar

Social Gaming Network

Shervin Pishevar is president of, one of the world’s largest web publishers with more than 14 million members. Mr. Pishevar is responsible for leading overall strategy, business development, alliances, mergers and acquisitions.

Mr. Pishevar founded his first company, WebOS in 1997 when he was 23 years old and raised more than $10 million. WebOS created the first distributed operating system of on-demand Windows-like web applications with APIs for developers.

Mr. Pishevar’s previous accomplishments include creating CNET’s Top 5 Web Application in 2000 (Hyperoffice), winning Computer Shopper’s Top 100 Technology Products of 2002 (Argentum), and he has raised millions in financing for companies that he co-founded or led. He is a holder of numerous patents, and is a published researcher with peer-reviewed articles published in JAMA and Neuroscience Letters.

Mr. Pishevar received his B.A (Interdisciplinary Studies) from the University of California at Berkeley, and completed more than a year of graduate course work in Health Economics at Berkeley School of Public Health.

You can visit Shervin’s Freewebs site at Feel free to leave a guestbook comment or become his friend.

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Michael Lazerow

Buddy Media

Michael is founder/CEO at Buddy Media, a New York City-based startup that develops applications on leading social networks, currently with over 8 million users on Facebook. Buddy Media helps large media companies and brand marketers leverage the social networks, and current clients include People Magazine, Real Simple, InStyle, Priceline, Anheuser Busch and other leading brands.

Michael is a serial entrepreneur who has co-founded four successful internet-based media companies and has a passion for creating, managing and growing companies. Before Buddy Media Michael founded GolfServ, the parent company of, purchased by Time Warner’s Time Inc. division in January 2006 for $24 million.

Before GolfServ, Michael founded University Wire (U-Wire), an network of more than 700 student-run newspapers purchased by CBS in 2005. Michael sold U-Wire to Student Advantage, the nation’s leading student membership organization in May 1997. Michael helped grow Student Advantage to more than 300 employees and $80 million in annual revenue.

Michael graduated from Northwestern University with a BS and MS in Journalism in 1996. Michael lives in New York City with his wife, Kass, two sons, Myles and Cole, and daughter Vivian. In addition to investing in private companies and real estate, he enjoys writing for, live music, golf, tennis, poker, fly-fishing, reading, writing and video editing.

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John Hwang


John Hwang is the founder of TripMonger, a Internet startup focused on travel and social networking applications. Most recently, he developed a popular Facebook application called Speed Racing, a car gaming app that allows users to customize their cars and race their friends. He received his BSEE from the University of Texas at Austin and completed his MBA at UC Berkeley Haas School of Business.


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