Ten Million in Ten Weeks: What Stanford Learned Building Facebook Apps

Location: San Diego Ballroom B Level: Novice

September 2007: 100 students enroll in a Stanford class on building Facebook apps and social persuasion. Instructors Fogg & McClure warn students the new course would be risky and uncertain. By December the students blew everyone away: 50+ amazing apps, 10 million installs, and 1 million daily users.

Come hear their story and learn what happened.

Photo of BJ Fogg

BJ Fogg

Stanford University

I’m a researcher, teacher, and innovator working mostly at Stanford. My training is in experimental psychology, especially the psychology of using computers.

Recently I taught a course at Stanford about Facebook apps, with Dave McClure, Dan Ackerman-Greenberg, and others.

Since 1993 I’ve been at Stanford University, investigating how computers can be designed to change attitudes and behaviors. I’ve written a book on this topic: Persuasive Technology: Using Computers to Change What We Think and Do. (book website: http://www.persuasivetech.com)

I’m writing a new book: The Psychology of Facebook.

I run a research lab at Stanford University: http://captology.stanford.edu

Outside of Stanford I’m passionate about finding ways to improve personal relationships. I believe the quality of our closest relationships determines how happy we are (yes, the recipe for happiness is that simple).

I’ve never made big decisions based on money — only on passion and potential for impact. This has always taken me in the right direction. Over the years I consistently find meaningful work I love (perhaps too much) and wonderful colleagues who join me on the journey.

For more about me, see http://www.bjfogg.com.

Photo of Dan Ackerman-Greenberg

Dan Ackerman-Greenberg

Stanford University / 750 Industries

Dan Ackerman Greenberg is a co-founder of 750 Industries, a company that builds social applications for Facebook and other social platforms. He is also co-founder of The Comotion Group, a viral marketing company that specializes in seeding and marketing viral videos online.

Dan helped teach the 2007 Stanford “Facebook” Class with Dave McClure and BJ Fogg.

Dan graduated with a BA in Economics from Stanford University in 2007. He recently dropped out of a Stanford Masters program in Management Science & Engineering to work full time building his company.

Photo of Robert Fan

Robert Fan

Stanford University / 750 Industries

Robert Fan is a co-founder of 750 Industries, a company that builds social applications for Facebook and other social platforms.

Rob began working on Facebook apps soon after platform launch and has been hacking away ever since. Rob was also one of the teaching assistants for the fall 2007 Stanford “Facebook” Class (CS377W), where he helped students develop and instrument viral applications & metrics.

Rob recently earned a Masters degree from Stanford University in Management Science and
Engineering, with a focus in Entrepreneurship and Emerging Technologies.

Prior to coming west, Rob worked at Booz Allen Hamilton in Washington DC as a technical consultant. He received a BS in Electrical Engineering from The Johns Hopkins University.


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