Yahoo!'s MyBlogLog API: A Social Network Lookup Service

Location: San Diego Ballroom B Level: Novice

MyBlogLog powers the friendly little faces you see on many blog sidebars. But behind the cool little widget there’s a lot more going on; MBL enables users to store identity pointers to over 30 different social networking services.

With the new MyBlogLog API, developers can now build lots of cool mashups, some of which Ian Kennedy will demo and explain why Yahoo! is so excited about them.

Photo of Ian Kennedy

Ian Kennedy


Ian Kennedy is product manager for MyBlogLog, a service Yahoo! acquired in January 2007. He has been with Yahoo! since 2005 and held roles in corporate development and the Yahoo! Publisher Network.

Prior to Yahoo!, Kennedy was director of Sales & Partner Development at Six Apart and was also at Factiva, a Dow Jones & Reuters joint venture where he held roles in product management, business development, and while based in Japan, sales director.

He is the founder of one of the Web’s longest running weekly city guide sites, Tokyo Q (, an English language city guide for visitors and residents of Tokyo.

Kennedy earned a B.A. at the University of California, Berkeley. He currently lives in the San Francisco area with his wife and two children.

His blog is at


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