Your Business on Facebook: Facebook Marketing 101

Location: San Diego Ballroom B Level: Novice

Find out how to market your business on Facebook using a variety of tools and techniques: Facebook Business Solutions, Social Ads, Groups, Events, Fan Pages, Facebook Apps, Share, the News Feed, etc. See case studies of other businesses currently using Facebook as a core marketing channel for customer acquisition.

Photo of Rodney Rumford

Rodney Rumford


Rodney is the Editor & Publisher of, a website that provides ratings & reviews of Facebook applications, as well as news & strategy insights. He has been involved with the Facebook f8 platform since launch. He is also Founder/CEO of a new media strategy & consulting practice that provides business and technology consulting on how to leverage the Facebook social operating system. Rodney has helped many Fortune 100 clients and hundreds of small businesses. Rodney has over 20 years experience in the technology industry, and has authored books on New Media & Business Blogging. His websites have been featured in The Wall Street Journal and Business 2.0, and the acclaimed “For Dummies” series of books. He has held senior level management positions in Fortune 100 companies and startups in the areas of Engineering, Project Management and Business Development. He sits on the board of several technology companies. Rodney currently resides in Solana Beach, CA.


Platinum Sponsor

  • Yahoo! Inc.

Gold Sponsors

  • CollegeNET
  • Friendster
  • Google
  • introNetworks
  • RockYou
  • Userplane

AppNite Sponsors

  • Charles River Venture
  • Facebook
  • SocialMedia

Premier Media Partner

  • BNet