MySpace Platform: Business & Marketing Overview

Location: San Diego Ballroom B Level: Novice

MySpace is the largest social networking site in the world, and the sixth most popular web site overall. Amit Kapur will present an overview of the new MySpace platform and related advertising and marketing opportunities to reach over 100 million MySpace users.

Photo of Amit Kapur

Amit Kapur


Amit Kapur is the Chief Operating Officer of MySpace. He manages global business operations for MySpace including business development and strategic partnerships across the website, Developer Platform, and MySpace Mobile.

Amit joined MySpace in 2005 as the company’s first business development hire. In this role, he led early growth projects including developing the company’s initial globalization strategy and leading deal negotiations across various partners. In 2006, Amit was promoted to Vice President of Business Development, driving key business partnerships for MySpace including the monetization deal with Google, the strategic product partnership with Skype, and the company’s first music licensing pact with Sony BMG.

Prior to MySpace, Amit worked in the strategy group at NBC-Universal. He studied Mechanical Engineering and Advanced Thermal Systems at Stanford University.


Platinum Sponsor

  • Yahoo! Inc.

Gold Sponsors

  • CollegeNET
  • Friendster
  • Google
  • introNetworks
  • RockYou
  • Userplane

AppNite Sponsors

  • Charles River Venture
  • Facebook
  • SocialMedia

Premier Media Partner

  • BNet