Michael Lazerow

Michael Lazerow
Founder/CEO, Buddy Media


Michael is founder/CEO at Buddy Media, a New York City-based startup that develops applications on leading social networks, currently with over 8 million users on Facebook. Buddy Media helps large media companies and brand marketers leverage the social networks, and current clients include People Magazine, Real Simple, InStyle, Priceline, Anheuser Busch and other leading brands.

Michael is a serial entrepreneur who has co-founded four successful internet-based media companies and has a passion for creating, managing and growing companies. Before Buddy Media Michael founded GolfServ, the parent company of GOLF.com, purchased by Time Warner’s Time Inc. division in January 2006 for $24 million.

Before GolfServ, Michael founded University Wire (U-Wire), an network of more than 700 student-run newspapers purchased by CBS in 2005. Michael sold U-Wire to Student Advantage, the nation’s leading student membership organization in May 1997. Michael helped grow Student Advantage to more than 300 employees and $80 million in annual revenue.

Michael graduated from Northwestern University with a BS and MS in Journalism in 1996. Michael lives in New York City with his wife, Kass, two sons, Myles and Cole, and daughter Vivian. In addition to investing in private companies and real estate, he enjoys writing for Lazerow.com, live music, golf, tennis, poker, fly-fishing, reading, writing and video editing.


Location: Regency E Level: Novice
Michael Lazerow (Buddy Media)
Average rating: ****.
(4.00, 1 rating)
Mike Lazerow from Buddy Media will reveal all, and present the latest trends around emerging advertising standards for apps & widgets. Read more.
Location: Regency E Level: Novice
Shiv Singh (Avenue A | Razorfish), Michael Lazerow (Buddy Media), Kevin Barenblat (Context Optional), Eddie Smith (SocialMedia Networks), Chris Cunningham (appssavvy)
Average rating: ***..
(3.00, 1 rating)
How does traditional advertising work on social networks? What products and techniques are required to develop a viral marketing campaign? Find out how to use social networks, social advertising, and social applications to reach hundreds of millions of today's online users. Read more.
  • Buddy Media
  • AOL
  • Bebo
  • Clearspring
  • Friendster
  • Gratis Network
  • Hook Mobile
  • SocialMedia
  • BNet

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