Geek Metrics: Using App Analytics to Drive Distribution, Engagement, & Monetization

Location: Regency E Level: Novice

This session will cover how app analytics & iterative testing methods are used by top developers to engineer broader reach, increase user engagement, and drive revenue. Specific emphasis will be placed on how these tools measure viral growth factors, and how social network platforms expose (or don’t) app metrics for measurement. Several new developer analytics tools will be reviewed & demonstrated.

Photo of Dave McClure

Dave McClure

500 Hats

Dave McClure has been geeking out in Silicon Valley for almost twenty years as a software developer, entrepreneur, startup advisor, angel investor, blogger, & internet marketing nerd. He is an advisor or investor for Mint, Mashery, Simply Hired, TeachStreet, Oortle, CrazyEgg, SlideShare, Eventvue, RichRelevance, HealthUnity, & Canopy Financial.

Dave is the conference chair for, and runs a monthly dinner series for entrepreneurs called He has been a guest lecturer at Stanford University for the nation’s first-ever course on building Facebook Apps. Dave is a board member for microfinance accelerator Unitus, advisor to microfinance lender, and a co-founder of the Silicon Valley Microfinance Network.

From 2005 to 2006, Dave launched and ran marketing for job search engine Simply Hired, and its evil twin Simply Fired. From 2001 to 2004, Dave worked at PayPal as Director of Marketing, where he founded and ran the PayPal Developer Network program. Prior to PayPal Dave was a database consultant and programmer for several companies including Microsoft and Intel. In 1994 he founded Aslan Computing, an internet and e-commerce firm later acquired by Servinet/Panurgy in 1998.

Before coming to Silicon Valley, Dave barely graduated from the Johns Hopkins University with a BS in Mathematical Sciences Engineering and a minor in frisbee, billiards, and foosball. His interests include microfinance and economic innovation, entrepreneurship and venture capital, ultimate frisbee, cartoons and animation, and an ever-growing collection of silly hats.

For more info see Dave’s blog: Master of 500 Hats

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Hiten Shah

CrazyEgg / KISSmetrics

Hiten Shah is the founder of KISSmetrics, which uses data to help online businesses make better business decisions. A recognized authority on data-driven marketing and entrepreneurship, he founded marketing consultancy ACS and Crazy Egg, an analytics tool that visualizes users’ experience on a website. Now with KISSmetrics he is building a data driven solution for to help online businesses make better business decisions. Hiten advises a variety of startups, including iSocket,LaunchRock, Lolapps, Recurly,SlideShare, SocializedHR and Sponge.

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Ian Swanson

Sometrics, Inc.

Ian Swanson is founder and CEO of Sometrics, an analytics company focused on social networking platforms. Sometrics provides detailed analytics of millions of daily users of social platforms like Facebook, MySpace, Bebo and others. The Sometrics solution helps developers and advertisers better understand how people are using social media, so developers can monetize their applications and advertisers can more effectively reach their target audiences.

Before launching Sometrics, Swanson was business development manager for Userplane, an AOL company that provides social media apps to hundreds of thousands of online communities, supporting millions of users daily. Swanson was instrumental in helping the company extend the reach of its hosted chat, IM and other communications apps, and in building the company’s ad network. Before Userplane, he was an executive with Sprint and helped launch two mobile web startups.

As a social media insider, Swanson has been invited to speak on many social media topics relating to platform apps, social marketing and performance-based analytics. Swanson actively advises several successful social networking applications, Fortune 500 companies and startups with their brand and marketing strategies within the social media ecosystem.

Swanson earned his bachelor’s degree in economics from University of California, Santa Barbara.

Photo of Albert Lai

Albert Lai


Albert Lai is founder & CEO at Kontagent, a Social Network Analytics venture.

Albert sold his first internet company, the MyDesktop Network, while in his teens to JupiterMedia (JUPM). More recently he was the founder/CEO of BubbleShare, a photo-sharing company sold to Kaboose (KAB) in 2007.

Over the past decade Albert’s entrepreneurial efforts have been recognized by multiple major national newspapers, and he is now hard at work on Kontagent, his 5th internet startup.

In his spare time, Albert blogs about disruptive simplicity and other random thoughts at <a href=“”

Photo of Roy Pereira

Roy Pereira


Roy Pereira is the co-founder of Refresh, a social network marketing startup based in Toronto, Canada.

He has over 17 years of operational experience in the security, network equipment, and enterprise software industries. He has worked in Silicon Valley as well as in Canadian tech-centers of Ottawa and Toronto and has worked both in mid and large public companies (Cisco Systems [NASDAQ:CSCO], Certicom [TSX:CIC]), Bioscript [TSX:BYT]), as well as several startups (Merlin Systems, TimeStep, Snipe Networks).

For the last five years, he has led marketing departments as the VP of Marketing and Product Management. Throughout his marketing career, he has led many go-to-marketing, channel sales plans and startup funding rounds. He is also the author of several patents and IETF RFCs on network security from when he was an engineering architect.

  • Buddy Media
  • AOL
  • Bebo
  • Clearspring
  • Friendster
  • Gratis Network
  • Hook Mobile
  • SocialMedia
  • BNet

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at

Press and Media

For media-related inquiries, contact Maureen Jennings

Contact Us

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