The Joy of Widgets: Everything You Want to Know But Were Afraid to Ask

Location: Regency E Level: Novice
Average rating: ****.
(4.00, 1 rating)

Widgets are sexy. Widgets are cool. Widgets are everywhere. And everybody’s doing it… except you. In this session you’ll find out all the deep, dark secrets of the world of widgets, and how to get started. Making widgets, getting distribution, & measuring results. It won’t hurt, we promise :)

Photo of Allen Stern

Allen Stern


Allen Stern is the Editor of CenterNetworks, a social media industry resource. Prior to CenterNetworks, Allen was responsible for the Internet marketing team at Georgia-Pacific. Allen has been in the Web space since 1995. Allen holds a Bachelors in Accounting and a MBA in Marketing and eCommerce.

Photo of Jodi McDermott

Jodi McDermott


Jodi McDermott has been working in web analytics since 2002 and joined Clearspring in September 2007 as the Director of Product Management for Analytics.

Clearspring is the leading provider of cross-platform widget services. They enable digital content and service providers to easily package, distribute and analyze the performance of widgets via a single platform.

Jodi’s role is to shape and develop Clearspring’s analytics offerings. Prior to joining Clearspring, Jodi oversaw the web analytics team of InPhonic and also worked in the Consulting Services group of Visual Sciences. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf web analytics package at She is an active member of the Web Analytics Association and a member of their Standards and Social Media committees and is a frequent speaker at the E-Metrics Summit.

Jodi graduated from Pepperdine University with a B.S. in Business Administration and holds an MBA from American University with an emphasis in Finance and Management of Global Information Technology.

In her spare time, Jodi enjoys spending time with family and friends, running, reading and can sometimes by seen in front of a crowd carrying a tune.

Photo of Ro Choy

Ro Choy


Rogelio (Ro) Choy is vice president of Business Development for RockYou. He is responsible for recruiting and managing partner relations. Before joining the RockYou executive team, Ro managed eBay’s online parts business as a Director at eBay Motors and also was responsible for managing Market Development at eBay, including operation of eBay’s U.S. wireless efforts. Prior to eBay, Ro co-founded Cima Systems, a leading VOIP software provider for auto dealers. Ro earned his MBA from Stanford University School of Business.

Photo of Carnet Williams

Carnet Williams


Carnet is co-founder and CEO of Sprout, a rich interactive content authoring platform for building and publishing Flash widgets, social ads, or any Flash files without programming. Prior to Sprout, Carnet built and sold several Facebook applications, founded ChipIn a widget fundraising service, was a professional snowboarder, and ran International Trade Policy for The Nature Conservancy. Carnet has over a decade of experience in the high-tech and internet industries and was the Director of Business Development at TurboLinx, a Linux OS and enterprise solutions startup, and co-founded NetCorps, a nonprofit technology assistance organization in Oregon. Carnet graduated from the University of Berkeley and has a law degree from the University of Oregon School of Law.
Mr. Williams was associate dean of Information Systems and Chief Information Officer at the Stanford Law School. He was also the director of Invasive Species and World Trade at The Nature Conservancy of Hawaii and academic technology strategic plan consultant for Punahou School. His entrepreneurial activities include serving as Director of Business Development at TurboLinx, a Linux OS and enterprise solutions startup in California and co-founder of NetCorps, a nonprofit technology assistance organization in Oregon.

Mr. Williams is a graduate of the University of California at Berkeley and holds a law degree from the University of Oregon School of Law. He is a much sought after speaker and consultant by technology, nonprofit, and environmental organizations.

  • Buddy Media
  • AOL
  • Bebo
  • Clearspring
  • Friendster
  • Gratis Network
  • Hook Mobile
  • SocialMedia
  • BNet

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