Apps & Widgets: The New New Ad Units

Location: Regency E Level: Novice
Average rating: ****.
(4.00, 1 rating)

Mike Lazerow from Buddy Media will reveal all, and present the latest trends around emerging advertising standards for apps & widgets.

Photo of Michael Lazerow

Michael Lazerow

Buddy Media

Michael is a serial entrepreneur who has co-founded four successful internet-based media companies. He has a passion for creating, managing and growing companies from the ground up.

Michael’s first foray into entrepreneurship came with the founding of University Wire, an Associated Press-like network of more than 700 student-run newspapers, now owned by CBS corp. He next founded, leading it from a start-up to a multi-million dollar profitable golf media company, which was purchased by Time Warner’s Time Inc. in January 2006. In February 2007 he started Lazerow Consulting, which helps finance, launch, manage and grow internet-based media businesses.

Michael is currently the chairman and CEO of Buddy Media, Inc., a New York-based company whose Facebook management system is used by global brands and agencies. He graduated from Northwestern University with a B.S. and M.S. in Journalism. Michael is a contributor to Advertising Age, MediaPost, Business Insider and Fortune, among other publications, and frequently is called upon to speak at events including the Monaco Media Forum, the Consumer Electronics Show, South by Southwest (SXSW), OMMA Global, Web 2.0 Expo and iMedia Brand Summit.

Michael lives in New York City with his wife, Kass, two sons, Myles and Cole, and daughter Vivian. In addition to investing in private companies and real estate, he enjoys live music, golf, tennis, poker, fly-fishing, reading, writing and video editing.

  • Buddy Media
  • AOL
  • Bebo
  • Clearspring
  • Friendster
  • Gratis Network
  • Hook Mobile
  • SocialMedia
  • BNet

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at

Press and Media

For media-related inquiries, contact Maureen Jennings

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